GIF’s

Icons have been an inherent and fixed aesthetic component of digital developments since screens have formed the user interface. – The world has to be squeezed onto the reduced surface.

The reduction of the world into pixels and icons that circulated in the early days of the WorldWide Web in the .gif format in vast gif-collections, representing almost every item from houses for the famous home-buttons or the early trash-icon, well known from early MacIntosh computers.

In the photographic series GIFs, single elements in the images were replaced by icons found in popular icon-collections in the WWW, melting/fusing together two different kinds of representation of the real – the photographic image and a pixelated icon.